Its broader aims are to protect young people from HIV, empower them to seek treatment if they are HIV positive and help stop the spread of the virus.
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Sheeran, 27, said: “I’m completely behind the Elton John AIDS Foundation’s goal to end the Aids epidemic once and for all.
“To do this, I firmly believe we need to make young men part of our efforts, not only to bring them into consciousness about their own risk and vulnerability to HIV, but also to empower them to protect the women around them.”
Kenya has the fourth largest HIV/Aids epidemic in the world. Thousands of people die from Aids-related illnesses there every year, and many more are living with HIV but are unaware of their positive status.
Sheeran’s support comes after Take That backed the campaign, which is also endorsed by Elizabeth Hurley, David Walliams and Taron Egerton, who plays Sir Elton John in a film out next year.
All proceeds from T-shirt sales will also be matched by the UK government for projects in Nairobi and Maputo.
Ed Sheeran’s T-shirt is available to buy for about £20, depending on exchange rates, plus shipping at represent.com/edsheeran
Money raised from public donations through the AIDSfree appeal will be used to support the Elton John AIDS Foundation projects in six key cities around the world (London, Nairobi, Atlanta, Kiev, Delhi and Maputo). Through UK Aid Match the UK government will double public donations up to £2m to be spent across projects in Maputo and Nairobi.